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Women in Digital

The Academy Dedicated to Empowering Women in Technology

Category: Technology

The Benefits of Conducting Ethnography Research for Your Digital Business

July 28, 2023 by widacadmey

Have you ever wondered why some digital businesses seem to effortlessly meet the needs and expectations of their customers? The secret lies in conducting ethnography research. Ethnography research involves studying and analyzing human behavior within a specific social and cultural context. By applying this research method to your digital business, you can unlock a wealth …

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The Science of Successful Product Research: Key Principles to Follow

July 3, 2023 by widacadmey

Product research is an essential step in developing successful offerings that can break through a highly competitive market. Understanding your customer, their needs, and behaviour can help you design a product that will meet and exceed their expectations. From ideation to development, product research plays a significant role in informing decisions that can make or …

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Recent Posts

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  • The Benefits of Conducting Ethnography Research for Your Digital Business
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