Category: Shopping Experience

Mobile optimization has become an increasingly important aspect for ecommerce stores in recent years. With the rise of smartphones and tablets, it’s become clear that mobile devices are now the primary way in which people access the internet, and this trend is only set to continue. In fact, a recent study found that over half of all …

The checkout process is arguably one of the most critical stages of the ecommerce shopping journey. It is the moment of truth where a customer decides whether to complete a purchase or abandon their cart altogether. As an online retailer, optimizing your ecommerce checkout process can mean the difference between high conversions and dismal sales …

Personalization is no longer an optional add-on when it comes to developing an e-commerce platform for selling products. With the ever-increasing competition in the online market, it is the key to gaining and retaining customers. A personalized e-commerce experience offers a customer-centric approach to retail that can significantly increase customer engagement with a business. By …